Jamie Oliver, quite rightly, was talking about trying to improve the diet of children in schools and improving school meals, but the net effect was the number of children eating school meals in many of these places didn't go up, it went down.
The vast majority of people who speak to me say they have had brilliant care. When they are critical, their concern tends not to be directed at the medical side but the ancillary things that surround it, such as helping patients to eat meals, cleanliness, and making sure that when patients have a problem, they are listened to.
We must not constantly talk about tackling obesity and warning people about the negative consequences of obesity. Instead we must be positive - positive about the fun and benefits to be had from healthy living, trying to get rid of people's excuses for being obese by tackling the issue in a positive way.
In the first speech I delivered as health secretary, I made one thing perfectly clear: we need a cultural shift in the NHS: from a culture responsive mainly to orders from the top down to one responsive to patients, in which patient safety is put first.
We have to treat smoking as a major public health issue. We have to reduce the extent to which young people start smoking, and one of the issues is the extent to which display of cigarettes and brands does draw young people into smoking in the first place.